Cost-Effective Development of Enhanced Content: How to Display on Multiple Platforms Without Multiple Headaches

Cost-Effective Development of Enhanced Content: How to Display on Multiple Platforms Without Multiple Headaches

Compounding the already considerable challenges of generating profitable enhanced ebook content is the diversity of platforms on which they can be presented. Enhanced content was initially popularized through apps for Apple’s iPhones and iPads, but now the number of Android phones is growing rapidly, delivering another “app” environment. And app-like content can be delivered on web browsers thanks to HTML5 and, soon, through epub on “regular” ebooks.

Liza Daly, a consultant and ebook developer, is not just an expert at all this technology; she has a talent for untangling complexity and making it clear even to tech-averse publishing minds how to think practically about cost-effective development. Liza will spell out what publishers need to know to make their enriched content available to the greatest number of potential customers at the lowest possible cost.

Speaker

Liza Daly